As we wrap up 2024, we’re taking a moment to look back on the incredible journey that’s been Lazy Rituals this year. From connecting with new audiences to expanding our product family, every milestone reflects our commitment to bringing joy and ease to your everyday rituals.
So, here’s a peek behind the scenes at what we’ve been up to, because none of this would have been possible without you.
New Audiences, New Connections
This year, we spread our wings across platforms like Instagram and LinkedIn, reaching new corners of the self-care community. Instagram became our go-to space to showcase our products in action, your stories, reels, and tags made Lazy Rituals come alive in ways we couldn’t have imagined. Meanwhile, LinkedIn gave us the chance to connect with professionals who believe self-care isn’t just a weekend luxury but a weekday necessity. Whether it was a quick skincare tip or a deeper dive into the Lazy Rituals philosophy, we found fresh ways to connect with people who share our vision.
Popping Up IRL
One of our biggest highlights this year? Our very first pop-up event! It was a dream come true to meet many of you in person, share the stories behind our products, and watch you experience them firsthand. From trying our lotions to taking home exclusive hampers, the pop-up was more than just an event—it was a celebration of the community we’ve built together.
Expanding the Rituals
We also added some exciting new products to the Lazy Rituals family. Our Shampoo and Conditioner launch brought the same indulgent care you love for your skin to your hair. Designed to cleanse, nourish, and simplify your routine, they’ve quickly become staples in your showers (and ours).
And then there are our Candles, a separate product we launched this year to bring the Lazy Rituals vibe into every corner of your home. Whether you light one during a cozy evening or while soaking in the tub, these candles are all about setting the perfect mood for relaxation.
Lazy Rituals, Now on Amazon
Another milestone we’re thrilled about is making Lazy Rituals available on Amazon. It’s never been easier to bring our products into your home—and the response has been overwhelming. Seeing our products in your carts and on your shelves has been the perfect motivation to keep growing.
Here’s to 2025
2024 has been a year of growth, connection, and gratitude. From finding new ways to reach you to expanding our product range, every step we’ve taken has been about making your rituals easier, better, and more meaningful. As we look ahead to 2025, we’re excited to continue this journey with you—because Lazy Rituals is more than just a brand; it’s a community.
Thank you for being part of ours. Stay tuned for even more magic in the year ahead!
